How To Conduct A Site Migration Without Losing Rankings, Traffic Or SEO

Site migration is typically a stressful experience for business owners, especially if the majority of your business is run online. Besides the inconvenience of an inevitable downtime, the possibility of losing vitally important aspects of your site can cause many site owners to worry.

What Is Site Migration?

If your site is currently on domain1.com, but you’ve decided to move it to the more appealing betterdomain.com, you’ll need to migrate your site. This is the process of moving everything from the first domain over to the new one, including pictures, content and, somehow, all of your hard-earned traffic and backlinks.

9 Free Marketing Methods

Likely the biggest challenge that any business faces is expanding their reach and finding new customers. Even if you offer a great product or service, it can be difficult to market those without burning a hole in your wallet. Especially when you are just starting out, marketing can seem like a daunting task that’s bound to lead to lost energy and wasted dollars.

Or so it seems.

Your Business Won’t Grow Itself

We understand that it’s just not always feasible to hire a professional to manage your marketing campaigns, but it’s also not sensible to avoid marketing altogether. It’s important to remember that your business won’t grow itself; you must take active measures to increase your consumer reach. We’ve compiled a list of free marketing methods that you can start implementing today to gain more leads and increase your profits.

Content Is King, But Technical SEO Is the Queen

While nearly everyone has caught on to the importance of great quality content, technical SEO has started to slip for many webmasters. And though it is true that good quality, informative content will likely remain a critical factor for SEO for years to come, it’s important not to forget about the technical aspects of your SEO efforts.

After all, why bother writing killer content if your site is not being found or is not accessible to your users?

The King and Queen of any castle must work together to create the strongest kingdom. The King may be mighty and strong, but the Queen ensures he is well loved by the people.

7 Biggest Website Mistakes To Avoid

In our online world, it’s become more and more important to make sure that you have an online presence for your business. Regardless of what industry you belong to, your customers are likely finding you and your competitors online. That’s why it’s so important to make sure that your brand is represented professionally with an impressive and easy to use website.

Unfortunately, there are simple things that seem to fall through the cracks for even the most experienced web designers. If it seems like your website isn't helping you win any business, check out our list of the most common website design mistakes that people make.

How To Write Anchor Text For SEO

In the world of SEO, where the rules are always changing and the opinions always varying, it can be difficult to know where you should put your efforts. But if there is one thing we know for sure, even after years of Google algorithm updates, it’s this: link building is not going away any time soon.

There are many ways to go about building back links, as you will see in future posts. But however you choose to go about it, there is one critical factor to keep in mind: anchor text.

Even those who supposedly specialize in SEO sometimes do this wrong. Sometimes, novices seem to have a better understanding of how you should structure your anchor text.

How to Improve Copywriting Skills and Increase Conversions

"Your brand is a story unfolding across all customer touch points." – Jonah Sachs

The most important thing to know about turning your website traffic into conversions, or sales, is that it is done through copywriting that causes potential customers to feel moved to act. Strong copy equals a strong marketing strategy. No matter what you are selling, marketing will help you achieve a higher number of conversions.  

So how is copywriting done? From research to headlines to originality, we've compiled a guide to copywriting for beginners.

Follow these easy steps to copywriting so you can strengthen your skills and increase conversion:

Google: 15% Of All Search Queries Are Brand New

With trillions of searches each year, you may be surprised to hear that 15% of those are original searches never before seen by Google. This number was originally estimated back in 2013, and Google has just reaffirmed this fact near the end or April.

In a statement from Google:

"There are trillions of searches on Google every year. In fact, 15 percent of searches we see every day are new — which means there’s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources. While our search results will never be perfect, we’re as committed as always to preserving your trust and to ensuring our products continue to be useful for everyone."