In the world of SEO, where the rules are always changing and the opinions always varying, it can be difficult to know where you should put your efforts. But if there is one thing we know for sure, even after years of Google algorithm updates, it’s this: link building is not going away any time soon.
There are many ways to go about building back links, as you will see in future posts. But however you choose to go about it, there is one critical factor to keep in mind: anchor text.
Even those who supposedly specialize in SEO sometimes do this wrong. Sometimes, novices seem to have a better understanding of how you should structure your anchor text.