Emergency Response Planning Company Secures An Average of 11 Sales Appointments Per Month With Oil & Gas Companies & Increase Sales Dramatically!
Problem:
No sales in almost 2 years as a result of a recession. The first year they hired a consultant that charged $90,000.00 - with no results.
Solution:
Step 1: Wrote effective marketing content for the website
Step 2: Wrote an effective sales strategy
Step 3: Wrote an effective sales script
Step 4: Introduced "Assembly Line Selling": Prospecting > Sales > Customer Service
Step 5: Hired a prospector to work at client's office part time
Step 6: Trained the prospector
Step 7: Trained the sales staff
Results:
- Salesperson secured an average of 11 appointments per month with O & G companies
- Sales increased dramatically
This ERP company now has a large share of the market. Industry Domination!
Proof:
"We are getting such good results that we'd like to hire the prospector full time." C. C. Partner of the ERP Company.
Large IT Firm Gets Found Online By Large Oil & Gas Companies and Also Increases Sales Closing Ratio
Problem:
Website was being found, but not by many of the right types of businesses, and when found by the right types of businesses, not many were becoming clients.
Solution:
Step 1: Wrote effective marketing content for the website
Step 2: Wrote an effective sales strategy introducing an Assessment Manual
Step 3: Wrote an effective sales script
Step 4: Trained the sales staff
Step 5: Found keyword phrases that only oil and gas companies search for
Step 6: Optimized for them
Results:
- Ranked #1 for O & G related keyword phrases
- Sales volumes increased
- Average sale increased
- Expanded to satellite city
This IT firm now has a steady increase in sales to the right type of businesses. Industry Domination!
Proof:
"We are getting calls regularly from energy companies, which is exactly what we were looking for. We're now ready to visit franchising versus corporate expansion. " G. C. Partner of the IT Firm.
