Copywriting - Advertising Copywriter

Our Calgary Copywriter Will Design Strategic, Professional Content For You That Will Turn Browsers Into Buyers

Copywriting is one of the most important ingredients in website design that usually gets overlooked by the competition.

Below is a comparison of different copywriting styles with regards to layout and breaking the copy up...

The copy on the left shows the way a typical copywriter might lay out the copy, while the copy on the right is the way that we write. As you can see, it's much easier to read, even though there's actually more copy because of the headlines that have been added.

Here is a sample of the typical style of copywriting that most copywriters use
Notice that it's not as easy to read as the copy on the right and there's more text in the copy on the right

I've used an actual client testimonial

"I signed up with ACI for narketing because they are a company of vision and quite frankly they get things done! There are others in town who will want to help you with "your total humanity" or your "spiritual driving force" or get in touch with "the real you" or all that bull-jazz. One thing you have to ask yourself---Don't you need a business consultant because you want to make more money???? Well ACI promises and ACI delivers! As a piano instructor teaching his own original course for adults, summer months were always my lean months. If I made enough to cover my expenses in summer I was satisfied because I know I would make my profits in the fall and just before Christmas. Well THIS year's summer has exceeded even my best so-called seasonal months!!! I can't wait to see what the real season will bring! Here's the bottom line (we all like the bottom line right?). If you want to feel pumped, inspired or in love with the world read Chicken Soup for the Soul. If you want to make more moolah join ACI! And guess what? You will feel more pumped, inspired and in love with everybody around you as well. As the old saying goes, "Nothing succeeds like success!“ Paul Neill, paulneill.com . Strategic Learning Systems

 

Here is the same copy...
As you can see, even though there's more copy, it's still much easier to read and it highlights all of the benefits in the headlines. So that potential buyers can't miss the benefits

Piano Instructor Triples Income In First Year of Using Our Marketing System

"I signed up with ACI for marketing because they are truly a company of vision and quite frankly they get things done! There are others in town who will want to help you with "your total humanity" or your "spiritual driving force" or get in touch with "the real you" or all that bull-jazz. One thing you have to ask yourself---Don't you need a business consultant because YOU WANT TO MAKE MORE MONEY???? Well...

ACI Promises and ACI Delivers!

As a piano instructor teaching his own original course for adults, summer months were always my lean months. If I made enough to cover my expenses in summer I was satisfied because I know I would make my profits in the fall and just before Christmas. Well THIS year's summer has exceeded even my best so-called seasonal months!!! I can't wait to see what the real season will bring! Here's the bottom line (we all like the bottom line right?). If you want to feel pumped, inspired or in love with the world read Chicken Soup for the Soul.

If You Want To Make More Moolah, Join ACI!

And guess what? You will feel more pumped, inspired and in love with everybody around you as well. As the old saying goes, "Nothing succeeds like success!“ Paul Neill, paulneill.com . Strategic Learning Systems

Your advertising, whether it's on your website, brochure, trade show signage, etc. needs to meet certain standards. Our copy will:

• Make your text look both professional and appealing
• Attract the attention of left and right brain people
• Captivate both Mr. Impulsive and Mrs. Researcher
• Compel readers to read on
• Educate the reader about your products and services
• Convince the reader that your products are the best
• Build trust via social proof
• Have a clear, value proposition
• Have numerous low-risk calls to action

Most copy doesn't meet these standards.

The number one reason that an advertisement gets little or no response?

Poorly Written Copy!

Want to know how you can improve your advertising effectiveness?

Call our Calgary copywriter for a FREE critique of your website: (403) 879-2509